Center Parcs
Center Parcs highly regarded conference facilities are undergoing a significant rebrand exercise.
Woburn Forest was the first to complete with Sherwood Forest due to open early 2024. The concept was developed using natural materials within a contemporary setting which can be easily themed to suit a wide variety of events.
The forest setting strongly influenced this new concept.
Creating a flexible venue that comfortably accommodates both professional corporate events and fabulous evening entertainment was essential.
The Parc Market is Center Parcs own premium forest holiday village supermarket that offers a subtle departmental shopping experience with a unique identity, designed to suit the surroundings and promote a relaxed environment.
Exhibiting products with showroom spotlighting and a deliberate wayfinding solution helps entice customers to explore the Bakery, Cellar, and array of carefully considered hot spot promotional zones.
This distinctive store promotes an enjoyable and carefully crafted customer journey.
The concept evolution ensured that Center Parcs philosophy of relaxed exploration was achieved and the atmosphere captured the spirit of this unique holiday experience.