Center Parcs

This Premium Forest Holiday Village Supermarket offers a subtle departmental shopping experience with a unique identity, designed to suit the surroundings and promote a relaxed environment.

Exhibiting products with showroom spotlighting and a deliberate wayfinding solution helps entice customers to explore the Bakery, Cellar and array of carefully considered hot spot promotional zones.

The forest setting for this store strongly influenced this new concept.

Natural timbers helped provide the perception of quality whilst the combination of light and shade influenced the dark tones with vibrant accent colours to provide a comfortable shopping experience.

This distinctive store promotes an enjoyable and carefully crafted customer journey.

The concept evolution ensured that Center Parcs philosophy of relaxed exploration was achieved and the atmosphere captured the spirit of this unique holiday experience.