Curio by Hilton, Crimson Hotels

100 Queen’s Gate, Kensington

This multimillion-pound investment by Crimson Hotels was a unique opportunity to renovate and rebrand the existing hotel in keeping with its legacy as a Victorian period mansion.

The concept provided a series of schemes for the 229 bedrooms befitting of a Victorian Home with unusual curiosities and unique contemporary enhancements.

The Curio Collection offers bespoke Hotels, tailored to suit their handpicked locations. Newman Gauge’s respectable creativity was openly encouraged to deliver premium accommodation in the heart of the affluent Royal Borough of Kensington and Chelsea.

Newman Gauge undertook research on behalf of Crimson Hotels to explore the history of the property and weave the story of William Alexander and ties to the Great Exhibition of 1851 into the concept.

100 Queensgate remained fully operational throughout the two-year refurbishment and the phased completions were carefully unveiled with the finale revealing the grand William Alexander Suite with 4 double bedrooms, independent access and a personally tailored dining experience.

Each of the 229 bedrooms were individual room configurations that required specific layouts and details to maximise the space available. Newman Gauge reinstated heritage details that had been removed over time such as cornices, decorative mouldings and wall boarding and also imposed character with cast iron fireplaces which helped bring the Victorian story to life.