A fun for all multi-million pound hotel redevelopment
The Shoreline Hotel
Creating memories of a lifetime
Do you remember the best holiday you ever had as a child?
Billy Butlin always believed in getting the details right, whether it was choosing what flowers to plant or who to have in his shows. He knew it’s the little things that make the difference between an OK break and a holiday you’ll remember all your life. Working with Butlins and their ethos was key to redesigning 160 bedroomed hotel; The Shoreline, Bognor Regis.
Using the seaside location as our inspiration, we created a mesmirising, nautical experience which makes you believe your stepping inside a ship with ‘walk-the-plank’ designs in the lifts, cabin styled bedrooms with their very own navigation wheel, starry sky ceilings and corridor carpets decorated with boards and rigging and pools of fish.