Creating the signage for one of the UK’s major event organisers.
National Indoor Arena
We worked closely with both Barclay Card and the NEC Group during the merger of these two businesses to transform the Birmingham NIA into the Barclay Card Arena. Our iconic signage proposals throughout this vast facility include external welcoming messages, concourse directional signage, VIP and dressing rooms signage. We had a lot of fun throughout the extensive development process identifying way finding solutions whilst being sensitive to both the inspiration for the architecture and the subtle corporate branding.